How Important Are Graphics?

I often hear or read claims that graphics aren’t important. People who say that they would play a game no matter what it looks like visually as long as it has great mechanics, story, and so on. If you’re reading this, you’ll know that this is almost always not the case. I’ve claimed the same before, but what do I do any time I hear about a new game? First, I get an idea of what the game is about. The genre, the feature list, etc. Then, I search for the button that leads me to their screenshots or, failing that, any concept art they may have on the website. I think it’s safe to say that I’m not the only one who does that.

Which leads to the questions: How important are graphics? Are they the main reason some (or even most) potential players are attracted to a game? Do they have to be bright and flashy, or can they be gritty and real? Do they have to simply measure up to one’s expectations of what good graphics are at the time? Does a game need to have advanced graphics in order to be a blockbuster? Is there a universal measure of what good graphics are anyway?

I’ve always known that graphics are extremely important in selling a game. It’s unfortunate, because some of the best stories and even literary accomplishments came in the form of MUDs a long time ago, and they have all but died away into the void, at least in the mainstream. What I don’t know is exactly what sort of graphics are absolutely necessary for a game to sell well. Let’s use the top 10 selling PC games (at retail. I won’t get into why NPD needs to start including digital download data given the importance of the digital distribution medium to modern PC games) for 2005 from Gamasutra (via NPD) as reference.

One thing you may note if you take a look at screenshots from each of those Top 10 games is that none of them, with the exception of the FPS games, push the boundary in terms of technical graphical capabilities. In fact, a few could even be said to be “behind the times” in terms of how good the graphics are. One thing they all have in common, however, is that they all have graphics that are appropriate for the game. The graphics fit the genre, they meet the expectations of potential players, and they just happen to be right for what the game is trying to accomplish.

So that is probably the important lesson to be learned from browsing the list. As long as the graphics fit the game and meet the expectations of genre players, they are okay. Well, not exactly. You will also note that none of the games on that list has bad graphics. You can’t look at any of the screenshots and outright say that their graphics aren’t competitively decent with the rest of the market. There are definitely games out there with graphics that blow each of these (again with the potential exception of the FPSes on there) out of the water, but the graphics are by no means bad.

Let me interpose something rather briefly before moving on. I’ve parenthetically commented a couple times now about the FPSes on the list having good graphics. Graphics that actually push boundaries. What you might find if you were to thoroughly investigate the graphical capabilities of successful FPS games in the past is that almost all of them push boundaries. The FPS genre is the most competitive in terms of graphics, and it is therefore most important to have groundbreaking graphics in an FPS game for it to become a blockbuster. I blame the players (like me) who have come to expect the next big FPS to look gorgeous. And they do, so I don’t feel too bad.

I guess at this point I’ve come to some conclusions. How important are graphics to have a highly successful game? Very important. The graphics must meet or exceed the standards within the game’s genre, and the only way to make up for sub-par graphics is with incredibly compelling gameplay. The graphics must also be appropriate for the game itself. Bright and cartoony graphics are appropriate for a lighthearted adventure, black and white movie style graphics are appropriate in some settings, etc. You can get away with less visually impressive graphics in some genres, such as city builders and sim type games, since they aren’t as important in the scope of things to actual gameplay.

Is there a universal measure of what good graphics are anyway? Yes and no. Good or, more appropriately, great graphics are only great if they are better than what people have seen or are used to in a similar game. There have been times when I’ve seen screenshots for an upcoming game and been pretty well blown away, even though I knew the game was years down the line. Then, when that game came out, it was no longer the cream of the crop in terms of gaming as a whole, and may have only been average or slightly above average when compared to other similar games. As long as a game’s graphics are appropriate for the game type/style/mood/flavor and meet the expectations of players, all you have to do is make a great game for it to be successful. Easy, isn’t it?

  • Print
  • Twitter
  • Facebook
  • FriendFeed
  • Digg
  • Yahoo! Buzz
  • StumbleUpon
  • Reddit
  • Technorati
  • del.icio.us
  • Google Bookmarks

17 Responses to "How Important Are Graphics?"

Leave a Reply

Log in | Register

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Return to Nerfbat »