Comedy in MMOs
You may know that I love humor. I’m not particularly funny myself, despite attempting to be almost constantly, but I really do appreciate comedy. That is also the case when it comes to playing any game, be it massively multiplayer or otherwise. However, I think some games tend to go overboard. There is a line in comedy that should only be crossed by a certain type of game, and even then it should be moderated.
The line I draw in the sand is overt real world references, particularly if they are rooted in pop culture or current events. In World of Warcraft, I think Haris Pilton with the Tinkerbell wolf pet is simply too much. It’s too overt. And, in 5 years, it may very well be completely unfunny to most people (or completely lost as a joke). That kind of comedy is easy to abuse, and just as easy to come up with. Not to mention, I don’t actually find it funny in the first place in the context of most games.
But, I can appreciate real world references if they are a little more obscure and they don’t knock you over the head. Case in point, there is a plane crash in Nagrand that has snakes in it. Yeah, Snakes on a Plane. That, if I do say so, is friggin’ hilarious. If you don’t get it, it’s still contextual to the world. If you do get it, it’s funny as hell.
That said, using too much humor that has roots in the real world is still a no-no in my opinion. Even though it can be funny, it can also rip a player right out of the world. If this happens too frequently, it can be quite detrimental to a player’s experience, especially in an MMO with a world that players are supposed to be immersed in.
Not to mention, every time a designer proves how clever he is by putting in a real world reference, other designers will follow suit or try to one-up the other references, and your game can end up one giant silly fest that has almost as much to do with the real world as it does the world you’ve created.
Hell, I’ve been guilty of it myself. If you talk to a drunken barbarian in a little tavern in EverQuest II’s Antonica, you may notice a string of replies that include “Huh,” “What,” and “No.” Yeah (oh, that one too), straight out of Chappelle’s Show. It may have been obscure enough to not interrupt gameplay, but it’s still an example of something that should be used sparingly.
Overt real world references or abundant obscure real world reference can work for some games, I guess. To each game its own. I just prefer not to have too much of it.
What I do like, however, is game-world-contextual humor. A great example of this from WoW is Griftah. He sells shady, mostly useless goods and has for quite some time. Mostly useless in that the things he sells allow you to jump, return to your body upon death, swim, or do other things you can already do or have no use for whatsoever (like protection from Tikbalangs, which don’t exist). He hawks his wares and generally being a silly nuisance. In patch 2.2, he got exiled from the city, and was later let back in in 2.3. That’s a terrible description of why it’s funny, so click the link.
The problem with making humor that is contextual to the game world is that it’s not nearly as easy to do as referencing the real world. It takes more finesse to come up with good ways to do this, and you can’t really rely on people reading lines of text for something to be funny. Situational or character-based comedy is definitely possible, and is definitely a great idea, but not all of us have a gift for it.
There are many other types of comedy that can be used as well, but I’m generally not very good at any of them. Slapstick comedy is possible in an MMO with all of the animations we have. You can even have cultures or factions making fun of each other. And, I’m sure you can find ways to use dark comedy, parody, and all those other forms of comedy in a game if you’re smart enough.
One of the coolest things that I think you can do to inject comedy into a game is observe player behavior and the evolving subculture of your game, then use it as a tool for comedy. For example, if gnome players tend to get naked and dance around your auction house, drop a line on a nearby NPC like, “I’ve seen about 500 too many naked dancing gnomes in my time. I think it’s making me go blind!” Every major update, increase that number a little bit, and maybe you can even make the character go blind some day. If I saw that in a game, I’d think it was hilarious, especially if I had seen naked gnomes dancing by the auction house or been one myself.
But, be careful not to admit that it’s a game. Don’t use game terms. In your world, do NPC’s know what a “train to zone” is? If they don’t, they shouldn’t ever mention them. So, an extremely bad version of my above example could be, “Why do so many gnome players unequip all their gear and /dance? It makes me want to log off!” No NPC should ever say that unless your game intentionally has no fourth wall to break.
What all this amounts to is that I love comedy in games and I think it’s appropriate to use in just about any world, from fantasy to sci-fi, from western to horror, in the appropriate situation and with the appropriate frequency. If the game is supposed to be dramatic, heroic, and fantastically epic, it shouldn’t have comedy at every corner or it will just get annoying (likewise, it shouldn’t be dramatic at every corner, or that can wear people out). In most games, real world references should be used sparingly, and overt hit-you-over-the-head real world references should rarely, if ever, be used in a majority of MMOs.
All that said, each game is different. One of the strengths of a game like World of Warcraft is its comedy. In my opinion, one of its weaknesses is the overuse of overt real world references, but some would disagree with me. Some other games would be just fine being funny throughout, even referencing the real world constantly. Other games should never overtly reference the real world, and should rarely, if ever, make obscure references to the real world. It all has to do with the tone and feel of the game and world.
In all games, I believe there’s a little room for comedy, even if it’s not the kind that makes you laugh out loud, and even if it isn’t terribly frequent (think of the LotR movies. Things like Gimli talking about dwarfs being good sprinters or the hobbit comments about second breakfast are funny because they are infrequent and entirely contextual).

“Would you like me to describe [the advancing orc army] to you or shall I get you a box?”-Legolas
Ryan, would you say that contemporary e-mote dancing moves fall into the same category? Does the visual comedy of an undead disco group outweigh the suspension of character/story?
Personally, that depends on the dance. For example, dwarf and troll dances are spot-on and fit perfectly with the races, and I’ve seen too many Nyhm’s videos to say that the male blood elf dance doesn’t fit the character. Female human and female night elf dances are somewhat borderline. But if you do the male orc and male night elf dances.. you aggro a Shalkis.
I enjoy obscure ‘real world’ references. Especially things that not everyone is going to ‘get’.
I think I’m pretty much along the same lines…. Haris Pilton is too much (I groaned in pain when I saw that in game), Snakes on a Plane is a good snicker. I think one of my fave ‘RL reference’ is in EQII. There’s a quest in Enchanted Lands (‘Lousy Fairies’ I think?) that’s a total rip from an old cartoon movie, Wizards. That was a movie I loved and a skit that I can still recite word for word, and to see it turned into a quest (and a fitting oen at that) tickled my funny bone even though no-one else in-game I mentioned it to had any idea what I was talking (and laughing) about. They did eventually have to make me shush about the lousy, stinking, yellow fairies and what horrible, atrocity filled vermin they were, though.
Dungeon runners.
It all depends on what you are after. In Blizzard’s case, I believe they want the game to attract and keep the attention of as wide an audience as possible. Humor/references to people’s real lives is a great way to do this when you have no other context to draw them in.
Established franchises have their worlds/lore to draw upon – Star Wars, Star Trek, Warhammer, Conan…Warcraft has only the RTS computer games and a small amount of fiction. The former have a huge advantage (but I’ll grant you an additional burden as well) in the references they can make and the attachments/associations people will form. Blizzard chose a different route – one which is consistent with their evolution of humor evolution over the *craft games.
Blizzard does seem to keep the most overt pop culture out of the core lore aspects of the game. I do not believe that lore hounds are central to Blizzard’s strategy for success in WoW, but they seem to try to give them (if there are any left at this point) a fairly pure experience.
With WoW a financially successful gateway MMO, we should expect to see this sort of cultural cross-over continue in upcoming titles. Imitation is the sincerest form of flattery. I wonder though how many of those will suffer from the South Park take on animation humor “Simpsons Already Did It” syndrome.
I actually love the dance emotes. It is a little silly watching blood elves dance like Napoleon Dynamite, but it’s still pretty funny. It’s even better if the dances are funny and original, in my opinion. They work as funny in WoW in particular because the game is very lighthearted.
My favorite RL world reference in WoW is still the burn marks running up to the cliff wall in Salt Flats, and then the burn marks on the other side of the cliff in Tanaris with the wrecked gnome racer. Straight out of Buckaroo Banzai, and I laughed so hard when I saw it.
Oh, and yes, Haris Pilton was over the line. In fact much of the humor in BC was too obvious and topical I think.
My favorite WoW humor: “Mortar Combat!”
Best reference, bar none, is the Map Room in Uldaman. A straight from Indiana Jones and the Raiders of the Lost Arc (correct movie?). Fist time I walked into that room, I had to graba towel and clean off my keyboard after spitting all my drink onto it from dire laughter.
As far as BC’s humor being too easy? Take Area 52 in Netherstorm. Ok. The name… got it… but how about the feact that all the Goblins are dressed in black suits and, when you leave the town, you walk through a flash of white light and get a 30 second debuff that says something about not being able to remember everything. MEN IN BLACK 4TW!
Blade’s Edge Mountains. Toshley’s Station… again with the name… got it… And for those of you who don’t, it’s a rip of Toshey Station from Star Wars. The place Luke was going to go to get some “Power Convertors” before he got ganked by Obi-Wan. Incidently, there is a quest line in there that does end in you getting a Power Convertor… one that destroy’s Technological Terror Constructs… and it’s better than going to the accademy… >.>
Not only that, but, if you actually sit in Toshley and look arround (and I frequently do, since I’m a Gnomish Engineer and can’t do anything while I’m a chicken…) you should notice the assault of Ravagers on the base… and the Gnome’s names? Almost all of them are a play off of some of your favorite… STARTSHIP TROOPERS! ^_^
Yeah… BC jokes can be a bit much, but they still make ya chuckle. ^^
Back during the Shrouded Isles expansion for DAoC the best possible staff a caster could have in Albion was called “Tab’Fren’s Wizard Staff” (or sorcerer, cabalist, etc.). Now read Tab’Fren backwards…