Dear BioWare, RE: Beta Sign-Ups
Dear BioWare, massively multiplayer games are popular. Players like to get into your beta test to try a game out for free and/or because they are excited to play it. As such, beta sign-ups are always very popular. It is advisable to have a hefty server (preferably one that can scale) running your website when you announce anything major, such as beta sign-ups. Love, Blackguard. (Feel free to try to sign up to beta test Star Wars: The Old Republic, if you dare).

Sounds like an implementation of the Darkfall strategy perfectly executed. You need to be leet to sign up on these servers.
“Thank you for visiting http://www.StarWarsTheOldRepublic.com. We are making adjustments to the site due to the overwhelming response to the testing announcement. Please be patient and check back later. We estimate that the site will be back up in the next few hours.”
12:30 EST and site is totally offline now.
I didnt know Bioware/LucasArts decided to run their server from the 286 in my basement…
Glass houses…