“How will the ‘battle of the business models’ turn out? Free-to-play-with-item-shops wins the day or is it buy-the-game-pay-by-the-month?” - JuJutsu. The eternal battle between business models (real-money transactions vs. subscription) has already “turned out.” There will always be subscription-based games, and there will always be free-to-play games that get their money some other way. The models produce very different types of games and, just as importantly, they feel different to players. There will be more free-to-play games than subscription games, and subscription games will be of a higher average quality than free-to-play games.
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