Create memorable moments. It is impossible to make every adventure in your game memorable, exciting, and unique. And, frankly, it generally isn’t a good idea to try to in an MMO. However, you can create incredible moments for your players and purposefully distribute them throughout the experience so players experience highs as they play the game. Distribute these moments so players will encounter them regularly and they will remember them and be carried through your world happily.
Remember the MMO Lesson series? It’s back now that I have some time on my hands. Check out the other MMO Lessons!