Readers’ Choice: PSP Go, Customer Unfriendly?
“Why do companies – like Sony with the new PSP GO – continue to try to pursue a business plan that is customer unfriendly and expect better results?” – Genda. Answer: They think they are being customer-friendly by offering their system in an all-digital format. It’s more convenient to the customer to not have to lug around hard copies of games. Unfortunately, they didn’t come up with a way to convert your existing games to digital format, so it turned out to be unintentionally unfriendly to customers.
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